22nd May 2017 – 22nd June 2017
Started in 2016 by Europe-based photographer Alexandra Sarah, @ButtermilkWave is an ongoing project – a concept, an abstract idea through which the artist focuses mainly on intimate minimalistic portraiture – with a hint of fashion – to express her own state of mind.
Just like buttermilk itself, the portraits are both bitter and sweet, with a touch of acid and darkness, yet still soothing and ever-flowing. This represents the artist’s mentality; her personal experience with depression contradicts with her positive outlook and faith in the world, her heaviness of heart fighting every single day with her lively character.
Even though Alexandra Sarah employs image processing software, such as Photoshop, to better create her concept visually, she does not use it to alter personal characteristics or erase “flaws” – for she does not believe they exist. By engaging into more minimal approaches, and through the use of mostly cold and pastel tones, she makes her subjects her sole centre of attention, and brings out the genuine beauty that lies in each and every person.